Where are KIND™ products manufactured?

All KIND™ products are manufactured in the United States.

Is KIND™ a different brand than Is KIND™ a different brand than BE-KIND™?

KIND™ and BE-KIND™ are the same company. KIND™ is the designated brand in English-speaking countries while BE-KIND™ is the designated brand in non-English speaking countries.

What is the nature of the partnership with between Mars, Incorporated and Kind Incorporated?

As of January 17, 2018, Mars, Incorporated took a minority stake in Kind Incorporated, and the companies are now partnering to grow Kind Incorporated’s product offerings and business globally. Kind Incorporated was established in the U.S. in 2004 and is a leader in healthy snacks in North America. Kind North America will continue to be led by its existing management team, under the leadership of Kind Founder and CEO, Daniel Lubetzky. Meanwhile, Mars, Incorporated has now taken the lead in expanding the KIND brand outside of the U.S. and Canada. The brand will be known as KIND™ in non-English speaking countries.

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Where are KIND™ products manufactured?

All KIND™ products are manufactured in the United States.
Is KIND™ a different brand than Is KIND™ a different brand than BE-KIND™?

KIND™ and BE-KIND™ are the same company. KIND™ is the designated brand in English-speaking countries while BE-KIND™ is the designated brand in non-English speaking countries.
What is the nature of the partnership with between Mars, Incorporated and Kind Incorporated?

As of January 17, 2018, Mars, Incorporated took a minority stake in Kind Incorporated, and the companies are now partnering to grow Kind Incorporated’s product offerings and business globally. Kind Incorporated was established in the U.S. in 2004 and is a leader in healthy snacks in North America. Kind North America will continue to be led by its existing management team, under the leadership of Kind Founder and CEO, Daniel Lubetzky. Meanwhile, Mars, Incorporated has now taken the lead in expanding the KIND brand outside of the U.S. and Canada. The brand will be known as KIND™ in non-English speaking countries.